Technical SEO, AI Optimization Specialist & Custom WordPress Developer

Custom WordPress development means building a WordPress theme from scratch using PHP, HTML, CSS, and JavaScript—without relying on page builders like Elementor, Divi, or Gutenberg blocks. Every line of code is written specifically for your business needs, resulting in faster load times, better SEO, complete customization, and easier long-term maintenance. This approach delivers superior performance, complete flexibility, and a scalable foundation for enterprise marketing teams.

Most projects take 12 weeks from kickoff to launch, depending on complexity, scope, and content volume.

Custom themes are hand-coded from scratch for your specific needs, resulting in clean code, fast load times (1-2 seconds), 100% Core Web Vitals pass rates, and unlimited customization. Page builders (Elementor, Divi, WPBakery) use drag-and-drop interfaces that generate bloated code, resulting in slow load times (4-6 seconds), poor Core Web Vitals, and limitations on customization.

Custom WordPress projects typically range from $10,000-$30,000 for design and development, depending on complexity, number of custom post types, API integrations, and specific requirements. I also offer hourly consulting at $125/hour and monthly retainers at $100/hour.

Technical SEO includes schema markup implementation, Core Web Vitals optimization, semantic HTML structure, proper heading hierarchy, XML sitemaps, robots.txt configuration, canonical tags, 301 redirects, internal linking architecture, and crawlability optimization. These technical elements help search engines understand, crawl, index, and rank your site effectively.

I optimize Core Web Vitals through image optimization (WebP format, lazy loading), critical CSS inline, deferred JavaScript, code minification, database optimization, CDN integration, object caching, minimal plugin usage, and server-level performance tuning. Every site I build achieves LCP <2.5s, INP <200ms, and CLS <0.1.

• Comprehensive Content Migration: Every page, post, and asset is carefully transferred to your new site—no data left behind.
• Full SEO Preservation: I implement meticulous 301 redirects for all legacy URLs and migrate metadata, schema, and internal links to protect your rankings and organic traffic.
• Design Recreation & Enhancement: Your site’s look and feel are not only preserved, but elevated with a modern, brand-aligned custom design.
• Performance Optimization: Expect dramatically faster load times, improved Core Web Vitals, and a smoother user experience across all devices.
• AI-Ready Architecture: Your new site is built with structured data, semantic markup, and technical best practices—so you’re ready for the next wave of AI-driven search and discovery.
• Ongoing Monitoring & Support: Post-launch, I provide hands-on support and performance monitoring to ensure a flawless transition and continued growth.

I personally code every site, ensuring consistent quality and direct communication. For larger projects, I occasionally bring in trusted contractors for specific needs (like copywriting or advanced API integrations), but I’m your primary point of contact and lead developer throughout.

I specialize in custom WordPress projects for enterprise marketing teams, typically ranging from $10,000-$30,000. I also offer hourly consulting ($125/hour) as well as monthly maintenance plans ($100/hour) for smaller projects, audits, or ongoing maintenance.

I’ve been building for the web since 1995 (30 years) and have been working with WordPress since version 2.0 in the mid-2000s (20+ years). I’ve built hundreds of websites across multiple platforms and industries.

1. 35+ Years of Technology Experience: My journey in tech started early, building computers as a kid and staying at the forefront of every major shift since. This depth of experience gives me an intuitive, big-picture understanding of how technology can drive real business outcomes.
2. 30 Years of Web Development: I’ve been building websites since the dawn of the internet. I’ve seen every trend, solved every kind of problem, and delivered results for clients in all kinds of industries. My solutions are practical, proven, and always evolving with the web.
3. Formal Design Education: I hold a Bachelor of Fine Arts from the California Institute of the Arts, which means every site I create is as visually engaging as it is technically robust. I blend creative thinking with design best practices to deliver sites that are beautiful, intuitive, and on-brand.
4. Exclusive Focus on Custom Theme Development with Built-In Accessibility: I don’t rely on page builders or templates. Every site is hand-coded from scratch, optimized for performance, and built with accessibility as a non-negotiable standard. ADA/WCAG compliance is woven into every project, ensuring your site is usable by everyone and ready for the future.

Yes. I offer ongoing maintenance, hosting/protection plans, and monthly retainer support for SEO, performance, and content optimization.

I also provide 30 days of post-launch support included in your project.

AI-ready website architecture is a strategic approach to web development that ensures a site is easily “understood” by AI agents (like ChatGPT, Gemini, or Perplexity) and capable of hosting its own AI-powered features (like real-time personalization or chatbots).

In 2026, a website isn’t just a brochure for humans; it is a data source for machines. If your architecture is “ready,” AI can accurately cite your content, and your backend can handle the heavy processing required for modern intelligent apps. This includes semantic HTML structure, comprehensive schema markup (Organization, Person, Service, FAQ, HowTo), entity optimization, direct-answer content formatting, and internal linking that helps AI systems understand and cite your content.

I start every project with a comprehensive discovery phase where we list all pages, URLs, custom post types, API integrations, and functionality requirements. This becomes the project scope document. I provide a detailed timeline with milestones and regular check-ins. Any scope changes are discussed and documented before implementation.