Custom WordPress Development
What Is Custom Website Development?
Custom website development is the creation of a custom-coded website designed specifically for your business—no templates, no cookie-cutter solutions. Every feature, font, color, and layout is chosen with your brand’s unique needs and goals in mind.
Your website does a lot of business for your company. Most visitors decide within seconds whether they trust you, want to learn more, or click away. That’s why I obsess over every detail from the structure and performance to the story your site tells. If you want to attract new clients and communicate your brand’s value, your website needs to do more than just exist—it needs to work for you.
That’s where I come in. My approach to custom website development is about transforming outdated or underperforming sites into fast, accessible, high-converting platforms that reflect your brand’s voice and drive real results.
It’s not just about making things look good (though you’ll get a polished, modern design). I invest hours in research, testing, and technical analysis to ensure every page pulls its weight—so your website isn’t just a digital brochure, but a powerful business tool.
Is custom development right for you?
Let's talk about your project.
What You Get With Custom WordPress Development
Website Design
Modern website design is about so much more than aesthetics—it’s about creating an experience that feels effortless, intuitive, and uniquely yours. When I design a site, I’m not just thinking about colors and fonts (though those matter!); I’m focused on how every visual and interactive element supports your brand, your goals, and your users.
Includes:
- Mobile-First responsive designs: Flawless on every device, every time.
- Clean & Bold: Whitespace, strong type, on-brand colors—no clutter.
- Easy Navigation: Clear menus, logical paths—no guesswork.
- Story-Driven: Every section guides, builds trust, and converts.
- Fast & Optimized: Speed, accessibility, and SEO baked in.
- Your Brand, Front & Center: Custom visuals and interactions—never generic.
Custom Theme Development
Every WordPress site I create is a unique, hand-coded theme tailored to your brand and business goals. I start from scratch—not from a pre-built framework or theme—so your site reflects your vision perfectly.
Includes:
- Semantic HTML5 structure for accessibility and SEO
- Custom post types and taxonomies for your content
- Advanced custom fields and flexible content management
- Responsive design optimized for all devices
- Clean, documented code for easy future maintenance
API Integrations
Connect your WordPress site to the tools your business already uses. I integrate with CRMs, marketing automation platforms, payment processors, and custom APIs to create seamless workflows.
Common integrations:
- HubSpot, Salesforce, Pipedrive (CRM)
- Mailchimp, ConvertKit, ActiveCampaign (email marketing)
- Stripe, PayPal (payments)
- Zapier, Make (workflow automation)
- Custom APIs and webhooks
SEO Safe Migration
Ready to escape Elementor, Divi, or Beaver Builder? I specialize in migrations that preserve your SEO, content, and user experience while giving you a faster, cleaner site.
What’s included:
- Complete content migration with zero downtime
- 301 redirects for all old URLs (SEO preservation)
- Full design recreation in custom code
- Performance optimization during migration
- Functionality recreation
- Post-launch monitoring and support
Accessibility & Compliance
I build sites that follow the WCAG 2.2 AA accessibility standards. This means your site is usable by everyone.
Includes:
- Semantic HTML and proper heading hierarchy
- ARIA labels and roles where needed
- Keyboard navigation and focus management
- Color contrast compliance
- Screen reader optimization
- Alt text for all images
- Accessible forms and interactive elements
WordPress Maintenance & Ongoing Support
Your custom WordPress site needs ongoing care. I offer flexible maintenance plans to keep your site secure, fast, and up-to-date.
Maintenance includes:
- WordPress core, plugin, and theme updates
- Security monitoring and malware protection
- Performance monitoring and optimization
- Backup and disaster recovery
- Bug fixes and technical support
- Monthly performance reports
Let's talk about your project.
No pressure, no obligation—just honest advice about whether custom WordPress development is right for you.
Custom WordPress Development FAQs
How long does a custom WordPress project take?
Most custom WordPress projects take 12-16 weeks from discovery to launch, depending on complexity and scope. This includes discovery, architecture planning, design, development, testing, optimization, and launch support.
How long does a custom WordPress project take?
Can you migrate my site from Elementor or Divi to a custom theme?
Do you offer ongoing support after launch?
Do you use page builders or pre-made themes?
Can you integrate my site with my CRM/email platform?
Can you help with ongoing maintenance and updates?
Do you provide training on how to use my new site?
What if I need ongoing SEO and performance optimization?
Do you work with clients outside of Raleigh, NC?
